Ease of Use
The API is intuitive and at the same time, powerful. This allows for some quick prototyping whilst ensuring that a majority of the initial codebase naturally flows into the final production code.
EMBD comes with built in support for both the Raspberry Pi and the BeagleBone Black and with the ability to plugin in support for currently unsupported platforms.
Built in Go
Built in Golang, the code is always readable and elegant. The ability to cross-compile your applications on your Mac / PC and directly deploy on the ARM based host is priceless.